Companion Animal Psychology Fellow Creatures: Social Media Shares (But Not Likes) Help Pets Get Adopted

A new post on my Psychology Today blog looks at the role of social media in helping shelter pets find new homes.

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Photo: mh-grafik/Pixabay​

By Zazie Todd, PhD

From the piece:

"Every year, millions of dogs and cats find their new homes via shelters and rescues. Increasingly, shelters and rescues rely on social media to post adverts for the animals in their care. New research published in Animals looks at the role of Facebook in animal adoptions in the US and whether or not features of the Facebook post, photo, and/or video influence the animal’s likelihood of adoption.


"The study aimed to look specifically at which posts got the most likes and shares on Facebook and whether or not those animals were adopted during the study’s time frame. It turns out that you can help adoptable dogs and cats the most by sharing posts about them, but "likes" simply don’t help as much."

Read more here: Social media shares (but not likes) help pets get adopted.

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